In addition to being a social media specialist and a photographer, I am a Nike Training Club instructor.
NTC is a workout format that Nike introduced a few years back and its target audience is women. They recently started an Instagram campaign and I have been watching it unfold.
Their posts feature women and the ways they like to workout. Of course, there is a focus on the products they love to workout in.
What Makes This Campaign Great?
- They feature their target market (athletic, college aged women).
- Products are being used in awesome ways that make the viewer want to purchase them.
- Their photographs are sharp and interesting.
- Follower engagement is high, which includes trying to figure out what the products in the picture are so they can purchase them.
If I had the statistics, I would bet they would say that the items featured on Instagram have a higher purchase rate than those not featured.
If you are a product-based business, Instagram is a fabulous tool. Another great thing about Instagram is that your posts are easily shared to Facebook, Twitter, Tumblr, Flicker, Email, or foursquare with the touch of a button.
The downside to Instagram is you need to upload photos from the app on your phone or tablet. A work around you can use is http://gramblr.com/ to upload from your computer.
My next recommendation for Nike would be to start a Pinterest campaign. Let’s see if they ask me.