The Basics of Marketing Your Business Online

We now have the research to back up what us “online marketers” have always suspected.   A QData study shows us that 86% percent of shoppers who buy stuff at local businesses use information they find online before making a decision where to buy.  That’s because you would rarely find these days a household or person who does not have access to a computer or the Internet.  And those that don’t go to the library to use one of dozens of internet connected computers.   Thus, it is needless to say that if you are running a business it is important to make use of the advantage of the biggest marketing vehicle ever – Online Marketing.   The great thing is that marketing online has never been easier. There are steps you have to consider to successfully market your business online.

1. You need to obtain a good domain name. A domain name refers to the internet address that allows computer users to find your site. In choosing your domain name make sure that it is easy to spell and easy to remember. Likewise, make sure that it has not been trademarked by another person.

2.Create a professional looking site. People often look for websites that they feel they can trust. If your site radiates an aura of professionalism, visitors will be encouraged to stay for a while and even make a purchase. Bear in mind that the website is a reflection of your business so as much as possible make it radiate the professionalism in you.

3. Build a site that is easy to navigate. Nothing can discourage a visitor than a site that takes ages to load or is hard to find the most relevant information. If your site takes longer than 5-10 seconds to load, chances are visitors will click away from your site. Make sure that it is easy for your visitors to find what they need to know. Take a look at some of the great sites out there. Studying their site can help you plan how to design your website.

4. Build an email list. Email marketing is still one of the best and cheapest ways to market online. It is ok to send email notices about your products or services to people who have shown interest in your company as long as you also send some helpful “non-sales” information as well.   This is one way of communicating with your customers and potential customers. You have to make sure though that you have set forth a Privacy Policy on how you will use any personal information. Likewise, remember that emails are still considered as personal forms of communication so make your letter conversational and friendly.

5.  Once your site is setup you need traffic.  Get educated on how to use social media networks to gain an online reputation.  Blogs are perhaps the fastest and most targeted way to attract visitors but is must be setup in a way that the search engines like.  Here at Digital Brand Makeover it is our goal to make sure all or our clients have a strategy for their Dallas Social Media Marketing efforts as well as the education needed to make it happen

These are just a few tips to consider in successfully marketing your business online. There are other ways to make you business shine in the virtual market. But these tips are the foundation to a good plan.

 

See you out there!

 

[schema type=”person” name=” April Sunshine Hawkins” orgname=”Digital Brand Makeover” jobtitle=”Branding Specialist” url=”http://www.digitalbrandmakeover.com/author/april/” description=”April knows what works when she sees it. In addition to her fabulous eye behind the camera, April has the ability to understand the look and feel that our clients are looking for when it comes to their online brand. From social media to web design, she works with the DBrand team of technicians to provide clients with the unique, high quality solutions that capture attention and drive sales.” ]

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