Do your marketing dollars tell you if they are working or not?

Recently we had our quarterly review with one of our clients to let them know the status of how things were going.  You see, they pay us every month from their marketing budget and we feel it is our obligation to let them know whether or not those dollars are working.

It never ceases to amaze me how little business owners truly know about whether or not the money they spend is having the desired result.  Yet, month after month they continue to pay.

Here is what I mean.

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This is a snapshot of the report we provided for our client.  In one quarter their total visitors went up 76% – that’s great.  But here is what I want to draw attention to.  Late last year we really felt like a bigger social media push would bring more traffic to the site and we suggested they pay us to create such a campaign.  This is where most marketing dollars disappear never to be heard from again.  But that’s not how we roll.  We track EVERYTHING so that we know if what we are doing is working and so our client can see the ROI on their investment.  In this case traffic to the website from social media rose by 322%.  Needless to say everyone is thrilled.

The morale of this story is that wherever you choose to spend your marketing dollars – make sure there is some accountability involved.  Don’t let anyone tell you that you can’t measure ROI with online marketing – clearly that just isn’t true.

Until next time!

 
[schema type=”person” name=”Travis Matheny” orgname=”Digital Brand Makeover” jobtitle=”Founding Partner and Chief Strategist” url=”http://www.digitalbrandmakeover.com/author/admin/” description=”Travis has a unique background in both creative media as well as professional speaking. He has produced hundreds of media solutions that get the job done. He has an uncanny knack of translating client’s desires into the technical language needed for our team to create tools that get results. He is also a highly sought after coach and consultant who knows how to create digital branding solutions that create sales!” ]

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