is here . . . so.what?

As a social media marketing firm we are constantly invited to join new social networks.  It is truly mind-numbing just how many there are.  Most of them will never enter the public consciousness. But when giants like Google launch a social network (Google Plus) you have to pay attention.

This week Microsoft jumped into the social arena with the launch of Socl (

And because it is Microsoft I joined.  Time will tell what becomes of Socl.  It looks like a disorganized pinterest.  But the search functionality is, at least, unique.  It is by far the easiest network I have ever used.  I joined and posted a montage of photos, videos and articles about Keanu Reeves in less than 2 minutes.  Someone has already liked it so I feel pretty cool.  (But who doesn’t like the great Keanu?)

I won’t give much more opinion until we see where it goes, but let’s just say that Socl has an uphill climb toward social relevance!

[schema type=”person” name=”Travis Matheny” orgname=”Digital Brand Makeover” jobtitle=”Founding Partner and Chief Strategist” url=”” description=”Travis has a unique background in both creative media as well as professional speaking. He has produced hundreds of media solutions that get the job done. He has an uncanny knack of translating client’s desires into the technical language needed for our team to create tools that get results. He is also a highly sought after coach and consultant who knows how to create digital branding solutions that create sales!” ]